3 min read

Spaced Reinforcement, Key to Learner Retention

Do you remember that time when you walked out of that workshop feeling exhausted and overwhelmed but excited about all of the new ideas and insights, and the very next day you applied everything you learned? 

Me neither. 

Whether it’s the morning of an important sales presentation or five minutes before an important candidate negotiation, we have all tried to remember previous trainings, such as things we read, things we were told, or videos we watched, in hopes of being able to recall and apply that information in the heat of the candidate conversation. It always seems to be right on the tip of our tongue but the words never make it out of our mouth.

The reason we can't recall the information is because learning is a continual process and long-term retention can't be achieved after just one learning (workshop).  Humans need time, and self-reflection before information can be stored into long-term memory and recalled at a later date.

Neuroscience research has shown that trying to retain a large amount of information in a short period of time goes against the normal functioning of our brain. The human brain is not designed to retain information after just one lesson. But thanks to progress in cognitive sciences, we know how the human brain works which enables us to learn more efficiently and effectively. 

Why Spaced Reinforcement?
To understand the value and importance of spaced reinforcement we first must understand Ebbinghause's Forgetting Curve and the spacing effect.  Hermann Ebbinghaus was a German psychologist who pointed out (from his research) that humans have a definite learning curve as well as a forgetting curve. The learning curve describes the natural course of duration a new learner takes to understand a concept for the first time. Similarly, the forgetting curve shows the loss of learning that occurs over time in the absence of any attempt to reinforce what was learned.

As you can see in the illustration below, learners forget 40% of what they learned in just 20 minutes following the lesson when no attempt to recall the information is made.  And at 31 days learners are only able to recall 20% of what they learned.

I know, it's crazy!

Forgetting Curve 2

The Takeaway: Effective training must be designed to help learners reduce forgetting.

What is Spaced Reinforcement?
During his work, Ebbinghaus found a way to tamper down the forgetting curve by implementing reminders (reinforcement) at increasingly longer intervals. Ebbinghaus also pointed out the “spacing effect” wherein he says repeating chunks of information spaced over time is helpful in reducing the loss of knowledge gained and boost retention of knowledge.

Spaced reinforcement is a learning method for reinforcing previously taught training material. Rather than repeating the entire course, information from the course is broken down into small bite-size pieces of information and delivered to the learners repeatedly at spaced intervals.

Flash cards, and reviewing flash cards every few days to test your retention of information is a good example of a spaced reinforcement exercise. 

A spaced reminder is akin to taking a booster shot. The booster shot serves up reminders to the body of how to protect itself from the virus or disease. Without the booster shot, the original dose losses it's effect. 

You can see the impact of these spaced reminders in the illustration below.  The diagram shows how learning is retained when training is reinforced with four separate spaced reinforcement reminders. The difference in results is dramatic.

Forgetting curve spaced reinforcement

Bottom Line: If you expect your employees to bank the most important knowledge they need to be successful into long-term memory and apply it in the "heat of the conversation," spaced reinforcement is your solution. Spaced reinforcement is key to learner retention. Spaced reinforcement is how you transform new skills into daily habits.

At Menemsha Group, we use adaptive technology to facilitate spaced learning and overcome the challenge of the forgetting curve.

Tips for Designing, Incorporating Spaced Reinforcement Exercises

  1. Multi-Sensory Learning: When designing your spaced reinforcement exercises, be sure to incorporate auditory, interactive and visual learning. 
  2. Less is More: Being on the floor in production AND trying to learn new skills and knowledge is not easy. Keep your spaced reinforcement exercises brief. They shouldn't take the learner more than 3-5 minutes complete.
  3. Lighten the Load: Keep your reinforcement exercises light. By that I mean, don't cognitively overload your learners with too much information to process or information that is complex. Working memory has a limited capacity, so your teaching methods should avoid overloading learners with additional activities or content that don't directly contribute to learning.
  4. Be Creative: Be sure to design creative exercises. For example, we have found scenario-based questions and role plays to be highly effective, just so long as they are not overly complex.
  5. Enable Self-Reflection: Give your employees time and space for self-reflection. This is where the real learning takes place.

 

Like this blog? Sign up!

Gaining Customer Access With Digital Sales Rooms

Research Highlights Why Sellers Need Digital Sales Rooms to Gain Customer Access

Read More

How Sales Leaders Can Prepare Their Sales Team for the Next Recession

It’s not a matter of if, but when. The growth market we’ve been experiencing the past few years has been exceedingly long by historical standards,...

Read More

The Difference Between Sales Enablement and Sales Training

If the impact of your sales and recruiter training initiatives are disappointing, it is likely because your program or programs don’t go far enough. 

Read More