Sales Training Content for Scalable Success
Proven sales training content designed to develop winning sales behaviors that deliver repeatable and predictable sales results.
Our Sales Training Curriculum
There is a big difference between how a salesperson sees the world and how a prospective customer sees the world. To be successful, salespeople must understand how customers think and how and why customers buy and be taught to sell business results. This philosophy is embedded into our sales training curriculum.
Sales Knowledge Training
Today’s empowered buyers expect salespeople to educate them with fresh ideas, insights and perspectives for running their business more effectively and efficiently. This requires knowledge.
We enable sellers with the following knowledge in our sales training:
Sales Skills Training
Through our sales skills training, salespeople improve their capabilities, capacity, productivity, and performance. Sales skills are developed and mastered through experiential learning.
Examples of sales skills we teach in our sales training include:
Disarming: Your ability to make your customer feel comfortable.
Empathy: Your effectiveness in making your customer feel understood.
Prefacing: Your ability to communicate your intention behind your questions.
Checking for Feedback: Your ability to get customers to state their level of commitment and agreement to the next steps.
Flipping: Your ability to maintain control of the conversation.
Questioning: Your ability to ask questions that uncover your customer’s thoughts, feelings, and perceptions. Your ability to know what questions to ask, when to ask them and how to ask them.
Active Listening: The ability to concentrate and focus on the customer’s point of view before giving your own point of view.
Demonstrating Credibility: The customer’s perception of how believable and trustworthy you are.
Presence: Your effectiveness in projecting confidence, credibility, and conviction.
Intelligent Positioning: Your ability to present information in context that is relevant, logical, and personalized to your customer.
Collaboration: Your ability to work with the customer and other parties to co-create a solution and achieve a common goal.
Critical Thinking: Your ability to analyze and apply data gathered through observation, experience, and reflection to make informed decisions.
Sales Methodology Training
Sales methodology training gives salespeople context for when and how to apply the knowledge and skills taught in training. The sales methodology is what connects the sales process with the buyer’s journey and helps salespeople understand what to do at each stage of the sales process. There are three core elements that we teach as part of our sales methodology training.
The process a customer follows to approach a problem or achieve a goal including the research and information they gather before making a decision and implementing a solution.
We teach salespeople “what to say,” “what to do,” and “what to show.” More importantly, we explain why so that salespeople can develop situational fluency to assess a customer’s context and then add valuable perspective to compel the customer to take the next step in their buying process.
The qualification rubric provides the framework for what information salespeople must capture from their leads or prospects in order to develop a sales pursuit strategy. We teach sales qualification at three levels; Account, Contact, and Opportunity.
Sales Training Content Depth and Breadth
Our sales training content library includes 175 animated, microlearning training videos, 100+ quiz questions, 60 pre-built staffing industry specific sales experiential learning certification exercises (video role play), and 75 sales playbooks, scripts, value messaging templates, and job aids.
Our Approach to Scaleable Sales and Recruiter Training
With Menemsha Group, all your onboarding, training and coaching content and programs are made available through our SaaS based enablement platform and mobile app, ensuring consistency, continuity, and scalability.
Learn more about our approach including how we engage clients, define success, and benchmark learners against quantifiable competency standards.
Skills You’ll Learn in Our Sales Training
In our sales training content, you can expect to grow your hard and soft skills. These include:
- Identifying Your Target Market
- Buyer Personas & Journey
- Understanding The Sales Process
- Building Value Proposition
- Call Planning
- Trigger Event Selling
- Objection Handling
- Lead Nurturing
- Running Sales Meetings
- Insight Selling
- Qualifying Job Orders
- Managing the Sales Cycle
- Converting Pain Points into Action
- Selling to Stakeholders
- Qualifying & Negotiating Budget
- Closing Effectiveness