Why Uncovering a Need or Pain Isn't Enough and What to do About it
Picture this: You’re a sales rep on a call, and the client finally hits that magical moment: they admit they have a problem or “pain.” Jackpot,...
One you have sourced your active and passive candidates it is time to begin interviewing and screening your candidates. I think a good and natural place to begin is by qualifying your candidate’s current situation. Uncovering and qualifying your candidate’s current situation refers to the recruiter understanding the candidate's current employment status including:
Common questions for recruiters to ask in order to qualify their candidate’s current situation include:
These are all real-world scenarios that recruiter’s face. These questions really boil down to getting to know your candidate. Your ability to uncover and understand where your candidates stand in their search process and why is the essence of recruiters qualifying the candidate’s “current situation.”
You may have also noticed from my sample qualifying questions that simply uncovering this information is not good enough. As a recruiter it is also critically important that you understand the ‘why’ behind the answers to each of these questions because more important than qualifying your candidate’s current situation is understanding why their situation is what it is. Uncovering the ‘why’ will reveal key insights into how your candidate thinks and what is important to them. This information will enable you shape a personalized recruiting strategy for each candidate and ask more effective qualifying questions to ensure your candidates accept your job offers. If you fail to do these things however you will in all likelihood struggle to deliver candidates on a consistent basis.
A key component to qualifying your candidates current situation rests squarely on your ability to master the skill of disarming. When recruiters fail to disarm their candidates and make them feel comfortable in being transparent in sharing private, sensitive information regarding their current situation they withhold information. You know you have failed to disarm your candidate when you start see behaviors like:
Finally, you will need to listen carefully to the tonality in which your candidates answer your current situation qualifying questions. If the candidate’s words tell you one thing, but their tone or attitude tells you something else or sends a mixed message, you need to probe further. This should be a red flag! There is no need to start qualifying the candidates relevant experience and technical skills if you identify red flags regarding their current situation. Ignoring "red flags" when qualifying the candidate's current situation almost ALWAYS blow up deals.
Understanding and qualifying your candidate’s current situation as early in the process as possible is crucial to effectively managing your time and avoid wasting time on candidates you will never close.
Looking for additional insight into interviewing candidates? Download the eBook titled "Executing the Candidate Interview, Five Pillars to Effective Qualification."
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