From Training to Transformation: The Key to Sustaining Change
If you’re like most staffing leaders, you’re probably planning a skills improvement initiative for later this year, currently running a sales or...
2 min read
Dan Fisher
:
Aug 10, 2018 10:10:22 AM
Sales enablement has grown dramatically over the past few years. In 2013 less than 20% of companies dedicated resources specifically for sales enablement. Yet by the end of 2017, close to 60% of companies were focused on this vital business function. This is one of the most remarkable sales enablement statistics, and CSO Insights expects this figure to continue to grow rapidly. But is sales training and sales enablement really that important? Can it really make a difference for your IT staffing organization? The short answer is YES. But I will will let the industry statistics do the talking. I’ve compiled relevant research on sales training and sales enablement that shows not only how important it is to prepare your sales reps for success, but to consistently reinforce training through sales enablement tools, coaching and user adoption and change management.
Which of these statistics sounds most like you and your organization? Which of these do you find most challenging to overcome? In what order would you prioritize these within your organization? Let's start a conversation in the comments section below.
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