From Training to Transformation: The Key to Sustaining Change
If you’re like most staffing leaders, you’re probably planning a skills improvement initiative for later this year, currently running a sales or...
4 min read
Dan Fisher
:
Feb 15, 2023 9:01:25 AM
Staffing industry sales teams have a messaging problem. They’re not engaging buyers.
Research from Gartner Group shows 84% of buyers say sales reps don’t effectively convey value when meeting virtually. The research goes on to show that salespeople fail to personalize their message, talk too much, and deliver their pitch too early and too often.
With virtual selling here to stay, addressing these skill and knowledge gaps is vital. If you don’t, your sales reps won’t hit their sales quota, revenue will be lost, sales team performance will suffer, and your company will struggle—and perhaps even fail.
And it’s no longer acceptable for sales managers to sit back and just tell their reps “you need to increase your sales activity.” That is not a solution.
Sales managers who fail to identify and address the root cause issues hindering sales performance limit their sales teams potential. Without visibility into what your salespeople say and do in front of the customer and a coaching framework to improve their skills, your only hope for improving sales productivity (not performance) is by telling your sales reps to do more activity. And that is how you push salespeople out the door.
But IT staffing sales managers are crazy busy! Heck, they’re just one person and they have their own book of business to manage and deals to close, plus managing several sales reps, all of whom need personalized coaching.
The question is, how can IT staffing sales managers quickly and easily:
Actionable Insights: Call AI will automatically prescribe follow-up training, coaching and practice focused on maximizing the impact of every sales interaction. Custom guidelines are delivered to front-line managers so they can focus on both current deals and the skills that will help them improve future outcomes.
Replicate Your Top Performers: With Call AI you can incorporate teachable moments from real-life, customer conversations into your sales enablement programs, providing detailed evidence that demonstrates how to maximize the impact of every selling situation. Call AI enables your reps including your top performers to organically create your sales training content for you. Simply share call snippets with your teams to watch and learn from.
Call-Sharing and Collaboration: Share key moments (call snippets) for team feedback, public consumption or as best practices, using timestamps and comments for detailed feedback and asynchronous, idea-sharing and coaching conversations.
CRM Integration: Automatically map interactions to CRM contacts, leads, accounts and opportunities, providing deeper insight into the buyer’s journey and correlating the impact of live interactions on revenue outcomes. Asking and expecting sales reps to document their conversations in your CRM is a thing of the past!
Close The Loop on Your Sales Enablement Programs with Call AI
Conversation Intelligence from Menemsha Group closes the loop on your sales enablement programs including sales training, sales coaching and reinforcement. With Call AI you can see and hear if your sales reps are selling the way they have been trained to sell. By leveraging Call AI analytics, you empower your sales managers to coach to the skills, competencies and messaging to certify your reps are “conversation ready.”
Call AI powers a continuous cycle of analysis, skill development, coaching and assessment, giving sales leaders actionable insights into why deals are won or lost and how to better prepare sellers and teams to succeed.
To learn more about Menemsha Group's Conversational Intelligence Solution, Click Here.
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