How Inconsistent Sales Messaging Kills Growth

By: Dan Fisher on January 27th, 2016

How Inconsistent Sales Messaging Kills Growth

Here I present to you Fast Growing Inc, a multi-million dollar IT staffing firm. Joe the founder and owner wants to grow by opening several new offices. However, Sam, his VP of Sales and his team struggle to capture market share in a red-hot IT staffing market. As you will see, they're struggling to grow because their sales team is failing to use consistent and targeted messaging.

Let's investigate Fast Growing, Inc in more detail.

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About Dan Fisher

Dan Fisher is founder and owner of Menemsha Group, a provider of sales enablement solutions dedicated to helping IT staffing firms improve win rates, shorten their sales cycle, and increase revenue per sales rep. Since launching Menemsha Group in 2008, Dan has consulted with over 200 IT staffing firms and has invested over 5000 hours coaching IT staffing sales reps. He’s authored is his own proprietary sales methodology and has previously spoken at Staffing World, TechServe Alliance and Bullhorn Live 2012. Prior to launching Menemsha Group, Dan spent 16 years in the IT industry running local, regional and national sales teams. Dan worked for Kelly Services, Oracle Corporation and Alliance Consulting. Dan currently resides in Boston, Ma.