How Inconsistent Sales Messaging Kills Growth

message in bottle

Here I present to you Fast Growing Inc, a multi-million dollar IT staffing firm.  Joe the founder and owner wants to grow by opening several new offices. However, Sam, his VP of Sales and his team struggle to capture market share in a red-hot IT staffing market.  As you will see, they're struggling to grow because their sales team is failing to use consistent and targeted messaging.

Let's investigate Fast Growing, Inc in more detail.

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