Applied Resource Group Takes Training & Onboarding Virtual, Adopts Video & AI-Powered Coaching to Enable Remote Sales Team


About Applied Resource Group

Based in Alpharetta, Georgia, Applied Resource Group is a leading provider of on demand staffing and recruiting services. The company delivers high end professionals for clients ranging from small business to Fortune 50. ARG specializes in all areas of business including Accounting, Finance, Engineering, and Information Technology.


Growth Objectives and Vision for Success

  • Creation and deployment of a formal, turn-key training solution including content, training, coaching and analytics to quickly onboard new, remote sales hires and upskill existing, remote team members
  • Adoption of an online training platform that would promote team communication, collaboration and peer-to-peer learning without requiring team members to be in the same location
  • Provide coaching and feedback for remote employees without having to meet in person 
  • Track and measure coaching consistency and effectiveness by front line managers
  • Validate team members are improving skill, knowledge competency


The Menemsha Group Solution

  • Deployment of the Menemsha Group SaaS based sales enablement platform including the following modules: courses, missions, coaching, instructor-led training, assessments
  • Licensing of Menemsha Group sales methodology and training curriculum (175+ animated videos, playbooks, use case role play scenarios (customized to selling staffing services)
  • Utilization of video and AI-powered coaching (missions) 
  • Live instructor-led training, coaching and program management services hosted by Menemsha Group



  • 125% reduction in new hire ramp up to productivity
  • 100% virtual onboarding and training solution streamlined for a consistent learner experience
  • 43% increase in overall team quota attainment