One challenge most IT staffing firms and their sales teams struggle with is coming up with an effective value proposition. Most sellers mistake their value proposition with an elevator pitch which only explains what a company does. As a result, sellers struggle with converting their cold calls into meetings.
I recently worked with Scott who is a sales rep with an IT staffing firm. Scott spends
Like many staffing sales professionals, he doesn't have a strong value proposition to capture the attention of IT hiring managers. Scott and I worked together for a few weeks to come up with a compelling value proposition that would capture the attention of his ideal prospects, IT hiring managers. Here is what we came up with.
Our customer, a large software manufacturer has been able to deliver an improved level of customer service while reducing their FTE headcount by 26%. 8% of their FTE’s have been redeployed to more strategic initiatives resulting in:
Notice how Scott's new and improved value proposition quantifies how his service made an impact for his customer? That is exactly what a value proposition is and does. A value proposition articulates how your service impacts your customers business. From the customer’s perspective, a value proposition answers the question of: How will my business change as a result of using your service?
If you need help creating value propositions including customer success stories that get meetings, check out my blog, Three Steps to Building Customer Case Studies
Learn more about cold calling by downloading the white paper called "Cold Calling Tips & Best Practices 2.0" now.