What is Your LinkedIn Ranking?
I'm not sure if you noticed but Linkedin recently released a new feature, the Social Selling Index (SSI) . When you click on it, it will instantly take you to your social selling dashboard and give you a snapshot of how you compare with your industry peers and network.
In this blog post, what is your LinkedIn Ranking?, I'm going to share with you what the LinkedIn Social Selling Index is, why it is important for sales professionals and how you can improve your LinkedIn Social Selling Index.
You may be saying to yourself, “why do I care?” or “why is this important?” Your Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships, all key elements to being a top performing sales professional.
Don’t forget, your clients and prospects are also looking at your Linkedin profile. Additionally, research tells us that sales professionals who use Linkedin in their sales efforts perform better and produce better results.
In fact, I recently read some research that stated social sellers create 45% additional opportunities than those who don’t use social selling as a tool. These superstars are also 51% more likely to reach their sales quota and they outsell their non-social selling peers by a staggering 78%. That naturally compelled me to take a look at my social selling dashboard to see how I stack up.
I have a score of only 79 out of 100 points which actually puts me in the top 2% of people in my industry and network. Not bad but I want to be closer to 100!
Here is where things get interesting. The index actually breaks your score down into four components for growth and development
- Establish your professional brand
- Find the right people
- Engage with insights
- Build relationships
As you can see, I'm doing pretty well with positioning myself as a valuable resource but I have some work to do as far as “Engaging with Insights" and "Building Relationships."
How do you rank? What areas do you have for growth and improvement? Learning a new tool takes time and I know you’re already swamped. But the data is pretty compelling to boost your social ranking on Linkedin.
About Dan Fisher
I’m Dan Fisher, founder of Menemsha Group. Over 400 IT staffing firms including thousands of sales reps and recruiters apply my sales methodology including my scripts, playbooks, job aids, tools and templates, all of which is consumed from our SaaS based sales enablement platform and our mobile application. I’ve coached and mentored hundreds of sales leaders, business owners and CEO’s, and I have spoken at a variety of industry events including Staffing World, Bullhorn Engage, TechServe Alliance, Bullhorn Live, Massachusetts Staffing Association, and National Association of Personnel Services. Since 2008 I've helped IT staffing organizations quickly ramp up new hires, slash the time it takes to get new reps to open new accounts and meet quota, get more high-quality meetings with key decision makers and help leaders build a scalable sales organization. My training and coaching programs are engaging and highly interactive and are known to challenge sellers to rethink how they approach selling. Ultimately, I help sellers increase productivity, accelerate the buying process & win more deals.